Influence and Importance of Digital Media in Marketing 2018
How does Digital Media has an Influence in Marketing
Media is communication—whether written, broadcast, or spoken—that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.
Media Keeps You Informed Irrespective Of Geo-LocationNo one can deny the blessings of media in today’s world. The mass media helps people to remain informed and updated about the various news, events, social activities, lifestyle, entertainment, and advertisements irrespective of the geographical barriers. For example, while sitting in India, one can get all latest news and events of UK, or USA. Like, even while sitting miles away, one got the breaking news of Barack Obama winning the Presidential election. He became the first African American to hold the office.
What Role Did Social And Digital Media Play
It's speculated that digital advertising spending not only increased by 1,825 percent between the 2010 and 2014 midterm elections but that digital advertising in 2014 even eclipsed that of 2012 by over $100 million:
Digital media is fast becoming a favorite with marketers. By 2017, digital advertising is estimated to be worth $171 Billion, accounting for more than a quarter of global advertising spend. This represents a 70% increase from current levels. In the US, ad spend on the Internet overtook all media except broadcast television in 2011.
Social Media Marketing has the power to mobilize mass movement. For example, Tunisia and Egypt saw an increasing use of the social media platforms, i.e., social media networking sites like Facebook and Twitter in order to help the citizens in organizing, communicate and ultimately initiating street action and civil-disobedience campaigns. Also, during the year 2009, the Iranian “Green Revolution” was closely followed by the Western media channels via the following social media platforms such as Twitter and YouTube, and the latter even gave Moldova’s 2009 revolution its moniker, the “Twitter Revolution.”
